Government Sponsored Graffiti For Youths Too Young To Remember

Now this is an urban adventure in advertising, graffiti trying to reach youths who are too young to remember (or is that the advertising agency?). Simple message - don't choose a knife, choose life. Putting it on a pavement is the only redeeming feature about this campaign though as the fuller message (on the bus stop posters) shows a guy who had a job and a girlfriend (which might lead to a career and a family). So I guess the full message is choose life, choose a job, choose a career, choose a family, choose a fucking big television, don't choose something else (or a derivative ad campaign)...