The Cinema Is Blue, The Future Is No Longer Orange

Whilst watching a disturbing yet excellent "romance" this evening (Rust and Bone / De rouille et d'os - highly recommend it) I was saddened.  Yet before I embarked into its dark journey I was already sad.  The final pre-film advert that ran was not the normal Orange parodying a film / film-goers who text, helpfully telling everyone to turn their phone off (not just silent - I can see your bright screen you inconsiderate yet unimportant phone addict!).  Whilst the advert was good, Kevin Bacon parodying how connected he is with the world, it was under their new guise of EE (Everything Everywhere).  It's definitely official then - this is the end of the Orange Film Board.  Let's hit those highs one more time Mr Dresden...