Being A Sell Out Beats Awards At Edinburgh Fringe?

Okay, this is a weird marketing decision. Tony Law had a great show last year and was rightly nominated for the top award (née Perrier, née If.com, now Fosters). So returning this year, you would assume his agent(s) would make a big deal about that, right? Well, it's strangely absent from his poster for this year's show, yet it does have space to mention his run was sold out in 2012 and 2011. Is this a sign that the top award in Edinburgh no longer has the marketing cache it once did? It's not mentioned on Brendon Burns' poster or advert, nor David O'Doherty's advert, and they both won the Edinburgh Comedy Award in previous years. Yet both Bo Burnham and The Boy With Tape On His Face (both truly stunning) highlight that they won the Panel Prize (open to almost any show). So does this mean the panel prize is more valuable than the ECA? Interesting to think about...