Here Comes A New Challenger: Super Amoled HD Plus Alpha 3

In the world of technology you never replace a good brand, you just keep adding to it.  Think back to the great series of Street Fighter games, starting with Street Fighter II which culminated with Super Street Fighter II Turbo, which came after Street Fighter Alpha 3.  It seems this is the nomenclature that is now de facto in mobile phone screen displays.  Not content with Super AMOLED, Samsung pushed on to add a Plus, then HD and apparently for the next device (the Note II missed out on this), Super AMOLED HD Plus.  What on earth will be in the Note 3 or Galaxy S4?  Super AMOLED HD Plus Alpha 3 Hyper-fighting edition?  Then again, maybe the screen name has to keep up with the increasing pixel size of the screen...