Unintentional Institutional Racism In Advertising

UKIP have had a bit of attention this week for alleged 'racist' adverts ahead of the European elections. I've only seen this one advert complaining about excessive EU salaries. That's a relatively safe opinion to voice. Just so long as they don't put the advert up next to something that can be misconstrued....! It would seem that in advertising, positioning is everything - in both senses of the word.

Update: It seems someone has posted this *after* me on Twitter and then had it picked up by Edinburgh Evening News. 

http://m.edinburghnews.scotsman.com/news/politics/ukip-poster-next-to-no-poles-required-tent-ad-1-3392092

The Only Flight From Edinburgh To Edinburgh Has Been Cancelled!

Oh no! Arried at Edinburgh airport early morning to find that the 08:55 FlyBe flight from Edinburgh airport to "Edinburgh" has been cancelled! I was looking forward to the shortest flight ever! 

Princes Mall Possesses Party Season - Or Can't Punctuate!

Ah, Princes Mall... That weird "shopping centre" attached to Edinburgh Waverley railway station. It seems in your quest for attention you've grabbed mine but fot the wrong reasons! So you have your own party season and you refer to yourself in the 3rd person now...? What else could you mean in this photo when you write "its party season"...? Unless your marketing team and printers don't understand basic English structures like apostrophe for contractions, such as it is becoming it's. Here's an example for you: It's a shame Princes Mall doesn't use a proof reader.

Co-op Against Independence And - Or Basic Geography Knowledge

Wow, never expected The Co-operative supermarket to come out with such an early pro-union message! Near the West End of Edinburgh, the Friday before the Scotland vs England 6 Nations game, in their supermarket closest to Murrayfield (depending on travel direction), the Co-op proudly promote a special offer on Coca Cola when you buy the Coventry Telegraph - a paper for a city a mere 300 miles away and in another country! I can't see what else this could be other than an anti-independence statement - surely no one could be that oblivious to put that out by mistake?

Taylor Walker's Classic Pub Food? Classic Mistake!

Sigh. Big companies are still making the same basic mistakes. How can you seriously not employ a proof reader with marketing / quality assurance that has a decent grade at GCSE English?

So Taylor Walker pubs have "classic pub food" do they? Well, as the possessive apostrophe doesn't exist in the third person generic, their follow up line must mean "at it is best!". Unsurprisingly that doesn't get my taste buds tingling, instead it gets my grammar goat up!

Tesco Ireland Have So Much Better Worse Deals Than The UK

Ahh, Tesco.  You never fail to entertain me.  So here I am in Ireland towards the end of last year, looking at coffee.  Whilst there are no multibuys to tempt me, there is always economies of scale.  For example, one 227g bag of 3 strength / flavour ground coffee is €3.05, but you can get twice that amount for err €6.49.  But if you increase the intensity of the coffee then the negative savings get even better!  4 flavour coffee is a steal at €2.39 a bag, but you'd have to be insane not (not) to buy twice that amount almost 3 times as much, just €6.99.  Good to see Tesco enforcing standards across their global stores...

(Glasgow) Evening Times - Haunting Sponsor of Celtic Connections

Have I been watching to many J-Horror films?  Because sitting in a lovely venue for the opening Saturday of the Celtic Connections music festival I naturally scanned around the room.  Unsurprisingly I saw a sponsor, the (Glasgow) Evening Times.  What is frightening is that the image they use has trailing blood from a haunting female ghostly face.  Start at her little finger coming off the end of her bow.  Just above, can you see two chilling eye sockets?  And leading down from her little finger, the definite structure of a nose, and below that a blood red mouth open - trying to communicate her warning from the other side...?  Apt choice of a violin to play the scary music...

The Original Nightmare Comes To Cineworld This Hallowe'en

I was sitting in +Cineworld Cinemas today watching the trailers, when I saw the iconic words New Line Cinemas in a bold red font.  It couldn't be, could it?  There's a note, then another, so soft yet so sinister...  It is!  Freddy's back in all his original glory!  This Hallowe'en in Cineworld Cinemas there is a beautiful re-release of the original horror classic A Nightmare On Elm Street.  Can't wait to never sleep, again.

Announcing The Official Technical Sales Blog at NUM6.co.uk

So this is a weird situation, where my personal world and professional world start to mix.  The technical sales, training and consultancy I set up, NUM 6, is now starting to push out useful (and free!) technical and sales training tips and advice via our new Technical Sales Blog.  It's strange having two different audiences with two different messages, but I hope it provides some value.  It's relevant if you sell anything - such as your ideas to your peers or customers or family.  Yep, almost everyone "sells" something, and here are some regular useful tips on how to excel at doing it in a sincere and honest way.  Sell well!

A Rosé In Any Other Colour Would Still Taste As Sweet

Beringer make an amazing sparkling rosé.  It may very well be one of the best summer drinks there is.  Not all supermarkets sell it, but if you see their Sparking Zinfandel Rosé you really should grab a bottle to try.  Of course, the correct name is White Zinfandel, but as with many other producers they drop the "White" to avoid confusion as it is actually a rosé wine (and has often confused many bar tenders when ordering a white zinfandel).  So that's fine then.  Well, seems that Beringer are wanting to go a step further and make their soft strawberry coloured wine look more hot pink!  The photo here is exactly the same wine but in the new bottle and branding (left) compared to the classic version.  Are they now pushing this harder to the female market and wanting to be see as "pink fizz"?  The answer is probably yes, but when you have such a delightful strawberry and raspberry bubbly wine you can do what you want to get as many people as possible to try it.